Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge


Journal article


Niels van de Ven, Irene Blanken, Marcel Zeelenberg
Journal of Marketing Behavior, vol. 3, 2018, pp. 185-209


View PDF
Cite

Cite

APA   Click to copy
van de Ven, N., Blanken, I., & Zeelenberg, M. (2018). Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge. Journal of Marketing Behavior, 3, 185–209. https://doi.org/10.1561/107.00000047


Chicago/Turabian   Click to copy
Ven, Niels van de, Irene Blanken, and Marcel Zeelenberg. “Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge.” Journal of Marketing Behavior 3 (2018): 185–209.


MLA   Click to copy
van de Ven, Niels, et al. “Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge.” Journal of Marketing Behavior, vol. 3, 2018, pp. 185–209, doi:10.1561/107.00000047.


BibTeX   Click to copy

@article{niels2018a,
  title = {Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge},
  year = {2018},
  journal = {Journal of Marketing Behavior},
  pages = {185-209},
  volume = {3},
  doi = {10.1561/107.00000047},
  author = {van de Ven, Niels and Blanken, Irene and Zeelenberg, Marcel}
}

[we propose that people interpret reasons for indulgence in a different light depending on how tempting behavior is: people see a prior good deed as a better reason for indulgence when the indulgence is more tempting, which makes them more likely to give in to the temptation. this process of temptation-based reasoning sheds new light on existing theories on how people deal with temptations, notably those on self-licensing, comfort buying, and comfort eating]




Follow this website


You need to create an Owlstown account to follow this website.


Sign up

Already an Owlstown member?

Log in