Delay, Doubt, and Decision: How Delaying a Choice Reduces the Appeal of Descriptively Normative Options


Journal article


Niels van de Ven, Thomas D. Gilovich, Marcel Zeelenberg
Psychological Science, vol. 21(4), 2010, pp. 268-573


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APA   Click to copy
van de Ven, N., Gilovich, T. D., & Zeelenberg, M. (2010). Delay, Doubt, and Decision: How Delaying a Choice Reduces the Appeal of Descriptively Normative Options. Psychological Science, 21(4), 268–573. https://doi.org/10.1177/0956797610363546


Chicago/Turabian   Click to copy
Ven, Niels van de, Thomas D. Gilovich, and Marcel Zeelenberg. “Delay, Doubt, and Decision: How Delaying a Choice Reduces the Appeal of Descriptively Normative Options.” Psychological Science 21, no. 4 (2010): 268–573.


MLA   Click to copy
van de Ven, Niels, et al. “Delay, Doubt, and Decision: How Delaying a Choice Reduces the Appeal of Descriptively Normative Options.” Psychological Science, vol. 21, no. 4, 2010, pp. 268–573, doi:10.1177/0956797610363546.


BibTeX   Click to copy

@article{niels2010a,
  title = {Delay, Doubt, and Decision: How Delaying a Choice Reduces the Appeal of Descriptively Normative Options},
  year = {2010},
  issue = {4},
  journal = {Psychological Science},
  pages = {268-573},
  volume = {21},
  doi = {10.1177/0956797610363546},
  author = {van de Ven, Niels and Gilovich, Thomas D. and Zeelenberg, Marcel}
}

[when people defer a choice, they infer from this that they must find it a very difficult choice to make. when they then have to decide, they attribute this doubt to the option that stands out the most, and are therefore less likely to choose that option]

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