oratie

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<title>Tilburg University</title>
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</head>
<body bgcolor="#ffffff"><div style="display: none; max-height: 0px; overflow: hidden;">Invitation Inaugural address Professor Niels van de Ven - November 7, 2025</div><div style="display: none; max-height: 0px; overflow: hidden;"> &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;  &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj; &zwnj;
</div>
<style type="text/css">
/* e-mail bugfixes */
#outlook a {padding:0 0 0 0;}
.ReadMsgBody {width:100%;}
.ExternalClass {width:100%; line-height:100%;}
.ExternalClass * {line-height:100%}
sup, sub {vertical-align:baseline; position:relative; top:-0.4em;}
sub {top:0.4em;}
a[x-apple-data-detectors] { color:inherit !important; text-decoration:none !important; font-size:inherit !important; font-family:inherit !important; font-weight:inherit !important; line-height:inherit !important; }

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body {width:100% !important; margin:0; padding:0; -webkit-text-size-adjust:none; -ms-text-size-adjust:100%;}
img {outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none;}
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.bodytemplate { mso-line-height-rule:exactly; }
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.nb_title { font-size:24px; color:#cc9933; font-weight:bold; }
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.nb_date { font-size:14px; color:#cd9933; font-weight:bold; }
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.donker_blauwkop { font-size:16px; font-weight:bold; }
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.nb_btm_tekst a, .nb_btm_tekst a:hover { color:#c3bcb2; text-decoration:none; }

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.mpForm { margin:0; padding:0; }
.mpFormField { vertical-align:top; width:60%; }
.mpFormResult { padding-top:10px !important; }
.formResultLabel { padding-right:5px; }
.formResultValue { padding-left:5px; }
.mpFormResultLabel { padding-right:5px; }
.mpFormResultValue { padding-left:5px; }
table.pollTable { width:100%; }
td.pollQuestion { font-weight:bold; padding:0 0 15px; width:100%; }
td.pollItem { padding-bottom:6px; vertical-align:top; display:none !important }
td.pollAnswerHighLight { font-weight:normal !important; padding:0 10px 0 0; vertical-align:top; }
td.pollAnswer { padding:0 10px 0 0; vertical-align:top; }
td.pollVisual { padding-bottom:6px; padding-top:6px; vertical-align:top; width:250px; height:5px; }
td.pollPercentage { padding-bottom:6px; padding-left:20px; text-align:right; vertical-align:top; }
tr.pollAnswerHighLight, td.pollCellLeft, td.pollCell100Pct { background-color:#003366; }
.pollTable, .mpFormResultLabel { font-weight:bold; }
.mpFormResultLabel { padding-right:10px; }
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td.pollCell0Pct { background-color:#FFFFFF; border:1px solid black; height:5px; }
td.pollCell100Pct { border:1px solid black; height:5px; }
td.pollCellLeft { border-bottom:1px solid black; border-left:1px solid black; border-top:1px solid black; height:5px; }
td.pollCellRight { background-color:#FFFFFF; border-bottom:1px solid black; border-right:1px solid black; border-top:1px solid black; height:5px; }

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*[class=mHeaderPadding] {padding:20px 0px !important;}
*[class=mFlexPadding] {padding-left:10px !important; padding-right:10px !important;}
*[class=nb_date] { text-align:left !important;}
*[class=nb_title] {padding-bottom:16px !important;}
*[class=mTitlePadding] {padding:0px 10px 20px !important;}
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*[class=mWidth10] { width:10px !important;}
*[class=mWidth55] { width:55px !important;}
*[class=mDrop] { display:block !important; text-align:left !important;}
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*[class=mPaddingtop18] {padding-top:18px !important;}

*[class=mLogo] img {-ms-interpolation-mode:bicubic !important; width:90% !important; max-width:364px !important; height:auto !important; }
*[class=mRoundBorder] {-webkit-border-radius: 15px !important; -moz-border-radius: 15px !important; border-radius: 15px !important; border: 1px solid #bfbfbf !important}
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border-bottom-left-radius: 15px; border-bottom: 1px solid #bfbfbf !important}
*[class=mPadTop20] {padding-top:20px !important;}
*[class=alumnipas] {padding:0 0 20px 0 !important;}

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*[id=mPaddingbottom15] {padding-bottom:15px !important;}
*[id=mPaddingbottom18] {padding-bottom:18px !important;}
*[class=mFtrPadding] {padding:20px 10px !important;}
*[class=nb_time], *[id=nb_time] { padding:0px 8px !important; text-align:left !important;}

/* Formfeedback CSS (Email- and webtemplate) */
*[class=mpFormResultLabel], *[class=mpFormResultValue], *[class=formResultLabel], *[class=formResultValue] { width:100% !important; float:left !important;}
*[class=pollItem] {display:none !important;}
*[class=pollAnswer], *[class=pollAnswerHighLight] {font-weight:normal !important; width:100% !important; float:left !important;}
*[class=pollVisual] {width:200px !important; float:left !important; padding-bottom:20px !important; text-align:left !important;}
*[class=pollVisualTable] {height:15px !important;}
*[class=pollPercentage] {padding-top:20px !important;}
}
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<tbody>
<tr>
<td class="bodytemplate" align="center" valign="top">
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<tbody>
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<td class="mGmail" style="min-width: 640px;" align="center">
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<td class="openhtml" style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; color: #999999; font-size: 11px; line-height: 22px;" align="right">Dé mens-en maatschappij universiteit<br />

<a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; color: #999999; font-size: 11px; text-decoration: none;" href="https://content.mailplus.nl/m7/links/tilburguniversity/txtp/aFeds" mp-trackable="true">online versie</a></td>
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<td class="mLogo" style="line-height: 0px; margin: 0px; font-size: 0px;" align="center"><a style="text-decoration: none;" href="https://www.tilburguniversity.edu/nl" mp-trackable="true" target="_blank"><img style="display: block; font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 14px; color: #003366; text-transform: uppercase; line-height: 14px;" src="https://content.mailplus.nl/m7/images/ts/tilburguniversity/Emailtemplate___NL_2016/images/logo.png" alt="Tilburg University" width="364" height="58" border="0" />
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<td class="mHeaderPadding" align="center" valign="top" bgcolor="0088bd" background="https://content.mailplus.nl/m7/images/ts/tilburguniversity/Emailtemplate___NL_2016/images/bg_header.gif"><img src="https://content.mailplus.nl/m7/images/mailing975742/cobbenhagen.gif" border="0" width="1000" height="343" />
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<span style="font-size: 18px;">Vrijdag, 7 november 2025</span></td>
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<a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" href="#English%20below">English below</a><br />

<br />

De Rector Magnificus van Tilburg University nodigt u uit tot het bijwonen van de academische zitting waarin<br />

<br />

<span style="font-weight: bold;">Prof. dr. ing. Niels van de Ven</span><br />

<br />

Hoogleraar <span style="font-weight: bold;">Consumenten Psychologie,</span> zijn ambt zal aanvaarden met het houden van een openbare rede, getiteld<br />

<br />

<strong>Voorbij de zekerheid in marketing: Onzekerheid als bron van inzicht</strong><br />

 <br />

op <span style="font-weight: bold;">vrijdag 7 november</span> om 16.15 uur precies, in de Aula van Tilburg University, <a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://www.tilburguniversity.edu/nl/contact/bereikbaarheid" mp-trackable="true" target="_blank">Warandelaan 2, 5037 AB Tilburg</a>, in het <a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://www.tilburguniversity.edu/nl/contact/campus-map" mp-trackable="true" target="_blank">Cobbenhagen gebouw</a>. U kunt de rede desgewenst ook online volgen via een livestream: <span style="font-size: 11.0pt;"><a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 14.6667px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://www.tilburguniversity.edu/nl/campus/live-uitzendingen/aula" target="_blank"><span style="font-size: 9.0pt; color: #cc9933;">Live uitzending Aula | Tilburg University</span></a></span><span style="font-size: 9.0pt; color: #003366;">. </span> <span style="font-size: 9.0pt; color: #003366;"><br />

</span><br />

De rede zal worden uitgesproken in het Nederlands, met live-ondertiteling in het Engels.<br />

<br />

Na afloop is er gelegenheid tot feliciteren in de foyer voor de aula.<br />

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Wij verzoeken u vriendelijk om via onderstaande link uw aanwezigheid bij de rede aan te geven.<br />

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<a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://m7.mailplus.nl/wpDhTwPQZ6Lt-5176-370341-test-1" mp-trackable="true" target="_blank">REGISTREREN</a> (vóór 31 oktober)<br />

<br />

Hoogleraren zijn van harte welkom om (bij voorkeur in eigen toga) in het cortège mee te lopen. Zij worden om uiterlijk 16.00 uur verwacht in toga in de Portrettenzaal.<br />

<br />

Ik zie ernaar uit om na afloop van de rede samen het glas te heffen!<br />

<br />

<br />

Prof. dr. Wim B.H.J. van de Donk<br />

Rector Magnificus<br />

<br />

<hr />

<a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" name="English below"></a> <br />

The Rector Magnificus of Tilburg University cordially invites you to attend the academic session in which<br />

<br />

<span style="font-weight: bold;">Professor Niels van de Ven<br />

</span><br />

Professor for <span style="font-weight: bold;">Consumer Psychology</span> will deliver his inaugural address, entitled<br />

<br />

<strong>Marketing beyond the comfort of certainty: Uncertainty as a path to insight<br />

<br />

</strong>on <span style="font-weight: bold;">Friday November 7</span> at 4:15 pm precisely, in the Auditorium of Tilburg University, <a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://www.tilburguniversity.edu/contact/route" mp-trackable="true" target="_blank">Warandelaan 2, 5037 AB Tilburg, The Netherlands</a>, in the <a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://www.tilburguniversity.edu/contact/campus-map/cobbenhagen" mp-trackable="true" target="_blank">Cobbenhagen building</a>. If desirable, it is also possible to attend the lecture online via livestream: <span style="font-size: 9.0pt; color: #003366;"><span style="font-size: 11.0pt;"><a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 14.6667px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" href="https://www.tilburguniversity.edu/campus/live-broadcast/auditorium"><span style="font-size: 9.0pt; color: #cc9933;">Live broadcast Auditorium | Tilburg University</span></a></span><span style="font-size: 9.0pt; color: #003366;">.</span> <span style="font-size: 9.0pt; color: #003366;"><br />

</span><br />

The lecture will be in Dutch with English subtitles.<br />

<br />

After the inaugural address, there will be an opportunity to congratulate in the foyer in front of the Auditorium.<br />

<br />

We kindly ask you to use the link below to register for the inaugural address.<br />

<br />

<a style="font-family: Arial, Helvetica, 'Helvetica Neue', sans-serif; font-size: 12px; font-weight: 400; font-style: normal; text-decoration: none; text-decoration-color: rgb(204, 153, 51); text-decoration-style: solid; color: #cc9933;" rel="noopener" href="https://m7.mailplus.nl/wpDhTwPQZ6Lt-5176-370341-test-1" mp-trackable="true" target="_blank">REGISTER</a> (before October 31)<br />

<br />

Professors are most welcome to join the cortège (preferably bringing their own gown). They are requested to be present with gown in the Portraits room at the latest at 4:00 pm.<br />

<br />

I look forward to raising our glasses together after the inaugural address!<br />

<br />

<br />

Prof. Wim B.H.J. van de Donk<br />

Rector Magnificus<br />

<br />

<br />

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5037 AB Tilburg</td>
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