The Envy Premium in Product Evaluation

Journal article

Niels van de Ven, Marcel Zeelenberg, Rik Pieters
Journal of Consumer Research, vol. 37(6), 2011, pp. 984-998

DOI: 10.1086/657239

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APA Click to copy
van de Ven, N., Zeelenberg, M., & Pieters, R. (2011). The Envy Premium in Product Evaluation. Journal of Consumer Research, 37(6), 984–998. https://doi.org/10.1086/657239

Chicago/Turabian Click to copy
Ven, Niels van de, Marcel Zeelenberg, and Rik Pieters. “The Envy Premium in Product Evaluation.” Journal of Consumer Research 37, no. 6 (2011): 984–998.

MLA Click to copy
van de Ven, Niels, et al. “The Envy Premium in Product Evaluation.” Journal of Consumer Research, vol. 37, no. 6, 2011, pp. 984–98, doi:10.1086/657239.

BibTeX Click to copy

@article{niels2011a,
  title = {The Envy Premium in Product Evaluation},
  year = {2011},
  issue = {6},
  journal = {Journal of Consumer Research},
  pages = {984-998},
  volume = {37},
  doi = {10.1086/657239},
  author = {van de Ven, Niels and Zeelenberg, Marcel and Pieters, Rik}
}

[envy is often thought to drive consumption. we test whether this is the case, and indeed find that people who are benignly envious are willing to pay more for a product owned if someone with that product triggered benign envy. for malicious envy, people seem to actually prefer other products]